THE ETERNAL PURSUIT OF UNHAPPINESS, Ogilvy & Mather Worldwide, 2009

 

 

 

 

 

THE ETERNAL PURSUIT OF UNHAPPINESS, Ogilvy & Mather Worldwide, 2009

 

 

 

 

 

When our dreams are little we become little people

 

 

 

 

 

PLAYFULNESS

We are all born children.

The trick is to remain one.

PABLO PICASSO

 

 

 

 

 

This is what David told the paper:

 

I don’t care if people come to work in their pyjamas as long as they get the work out.’

 

Sure enough, the day after the article appeared, my entire department showed up in pyjmams. It was great fun. The office rocked with laughter…

 

Make it fun to work at your agency.

Kill grimness with laughter. Encourage exuberance. Get rid of sad dogs who spread gloom.

 

When people aren’t having any fun, they don’t produce good advertising.

 

 

 

 

 

David wanted us to do the unnatural until the unnatural becomes itself second nature.

 

 

 

 

 

FREE-

SPIRITEDNESS

 

Rule 1. There are no rules.

Rule 2. Never forget rule one.

 

 

 

 

 

David voiced the secret fear of all creative people when he said, ‘I have never sat down to write an advertisement without thinking: this time I am going to fail.’